Studio Smack is a collective of young artists searching for new esthetics and concepts. Commissioned by the De Beyerd Museum three young graphic designers, former students of AKV/St. Joost, Ton Meijdam, Thom Snels & Béla Zsigmond, made a film about legible signs in town. The typo-animation Kapitaal (Capital) is an impression of the enormous amount of visual stimuli that plague us every day. The amount is so big that its commercial effectiveness has become utterly dubious.
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RECOMMENDED TO VIEW ON FULL SCREEN AND IN THE DARK ROOM.
it is what it is 