urbanscreen :: 555 KUBIK | facade projection

555 KUBIK : “How it would be, if a house was dreaming”

The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself.

Production: urbanscreen.com
Art Direction: Daniel Rossa rossarossa.de
Technical Director: Thorsten Bauer
3D Operator: David Starmann shineundsein.de
Sound Design : Jonas Wiese
Realized with mxwendler.net mediaserver

555 KUBIK was awarded a Silver Lion in Cannes [canneslions.com] and Silver by the Art Directors Club Germany [adc.de]

1 Response to “urbanscreen :: 555 KUBIK | facade projection”

  1. August 24, 2010 at 17:45

    very cool and clever projection and I love the sound of the sliding blocks. :)

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