Audio visual installation produced in collaboration with Ron Arad associates and commissioned by fashion company Notify for the Pitti Uomo 77 mens fashion fair in Florence in 2010. The project explores the various manufacturing processes involved in the production of Notify jeans and shoes, turning these hand made and mechanical processes into an abstract piece of futurist art. The final installation used a 30m long wall of 6mm pitch LED covered with a thin membrate of plastic with an additional set of video projection over the top.
Camera & Direction: Chris Allen, Jude Greenaway & Barney Steel
Editing: Jude Greenaway & Jolyon Greenaway
Motion: Jolyon Greenaway
Music: digitalaudiodesign.co.uk
Production: Alice Ceresole & Miranda Davis
it is what it is 